butterknifeninja
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 |  Subject: Anderson Silva Scores a Nike Sponsorship Wed Aug 03, 2011 9:57 am | |
| - Quote :
- When Anderson Silva enters the cage to defend his UFC middleweight title Aug. 27 in Rio de Janeiro, he will do so as the first Brazilian mixed martial artist to be sponsored by Nike.
The 36-year-old Silva, who meets Japan’s Yushin Okami later this month in the main event of UFC 134, recently closed a sponsorship agreement with the sports apparel mega-brand. Nike Brazil Director of Sports Marketing Luis Alexandre confirmed the deal to UOL.com.br Tuesday; exact terms were not disclosed.
The news comes days after a cryptic video of Silva appeared online, sparking rumors of the transaction. The 90-second clip featured Silva staring menacingly at a camera, as he would an opponent, dressed in a red t-shirt with a prominent Nike “swoosh” logo. Full Story Nice! First GSP with Under Armour and now Andy Silver gets Nike. MMA is hitting the big time, folks! | |
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Chrom
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| | Subject: Re: Anderson Silva Scores a Nike Sponsorship Wed Aug 03, 2011 10:05 am | |
| Nike huh... I would have figured Adidas would have been a better fit, Brazil/Soccer and all. I think I had like 1 pair of Nikes in my entire life... they were a gift. I was more of a Vision/Vans/Airwalk guy back in the day. But that is a big time deal, no doubt! | |
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butterknifeninja
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| | Subject: Re: Anderson Silva Scores a Nike Sponsorship Wed Aug 03, 2011 10:13 am | |
| Here's the 2nd half of the article, it makes the distinction a little clearer on why it was Nike - Quote :
- Nike is not the only major sponsor “The Spider” has added to his portfolio of late.
Last week, the Brazilian branch of fast-food giant Burger King announced Silva as one of its new promotional faces. On Monday, officials from Brazilian soccer team Sport Club Corinthians Paulista -- also sponsored by Nike -- announced a multi-tiered marketing initiative in which the pound-for-pound great will be prominently featured. Silva, a well-known Corinthians booster, will don the club’s jersey during his entrance at UFC 134 and will lend his name to a new MMA facility to be constructed by the team in his hometown of Sao Paulo.
All three of Silva’s recent sponsorship deals were brokered by 9ine, the upstart sports marketing firm with whom Silva joined forces in January. The founder of 9ine, recently retired soccer great Ronaldo, was himself a longtime Nike spokesman who finished his career playing for Corinthians. | |
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Krieger
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| | Subject: Re: Anderson Silva Scores a Nike Sponsorship Mon Aug 15, 2011 12:23 am | |
| Ok .... but what Nike product does a fighter wear in the ring? Perhaps a swoosh on his cup?  | |
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butterknifeninja
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| | Subject: Re: Anderson Silva Scores a Nike Sponsorship Mon Aug 15, 2011 3:36 pm | |
| If Anderson Silva wanted a swoosh on his cup, would you argue with the guy? | |
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Chrom
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| | Subject: Re: Anderson Silva Scores a Nike Sponsorship Mon Aug 15, 2011 3:52 pm | |
| Im sure the have a sweat shop just for Silva Swoosh products.  | |
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